Insights on GEO, AI citations, and content optimization for the AI era.
New data shows 88% of the content AI cites is NOT what ranks on Google. Everything the SEO industry optimized for is largely irrelevant for AI citations. Here's what to do about it.
Original research: which Latin American websites get cited by AI? We ran Perplexity and Gemini against 19,000+ URLs across Brazil, Mexico, Colombia, Argentina, Chile, Peru, and Quebec. The results are surprising.
We analyzed 19,000+ AI citations across Latin America. News sites got cited only 2% of the time. Here's what AI actually cites — and how to make your content get recommended by ChatGPT, Perplexity, and Gemini.
GEO and SEO optimize for different outcomes. SEO gets you ranked. GEO gets you cited. Here's what the data shows about what AI models actually look for when choosing sources.
Perplexity and ChatGPT cite content differently. We analyzed 119,000+ real AI citations to understand what each model looks for — and how to predict which will cite you.
Citation probability measures how likely AI platforms are to cite your content. Learn how Tocho's prediction model works, what 119,000+ real observations reveal, and why prediction beats monitoring.
Understand the signals AI models use to select and cite sources. Learn about structure, authority, data density, and freshness -- the factors that determine whether your content gets cited.
Generative Engine Optimization (GEO) is how you get your content cited by ChatGPT, Perplexity, and Google AI Overviews. Learn the research, the key factors, and how to start.